Any woman who has dashed out the door only to realize they forgot to spray on their favourite fragrance knows the uneasiness that comes with not feeling confident about the way you smell. When it comes to the best-selling perfumes for women, it’s all about the juice. “In this business, you cannot make lemons into lemonade, no matter what you spend on packaging, marketing or advertising." The fragrance has to have a point of view and the recipe has to be right. It’s like a great meal — if it hits the spot, you’ll go back to it over and over again.” and we have it in every variety you need.